A real Movado watch will always have a logo imprinted on the inside. Remove the back cover and inspect the inner workings of the watch. Look for the Movado logo on the inside of the watch. The word 'MOVADO' must be printed in all caps. A real Movado will be printed with the words 'Swiss Movado Made' or 'Swiss Made.' If it says 'Swiss Movado Quartz,' it is not real. Examine the printing on the watch face carefully.